storeline

Privacy Policy

Last updated: 4 August 2026

Who we are

Storeline (“we”) provides an AI data analyst for e-commerce stores, operated from the Netherlands. Contact: privacy@getstoreline.com.

What we collect and why

  • Store data (orders, products, inventory, aggregate customer signals) from Shopify, with your authorization — to produce your briefings, alerts and answers. We deliberately minimize personal data: we store a pseudonymous customer identifier and shipping country, never names, emails or addresses of your customers.
  • Analytics data (sessions, channels, purchases) from Google Analytics 4, only after you connect it — to explain why your numbers move. Google API data use complies with the Google API Services User Data Policy, including Limited Use.
  • Advertising data (campaign spend, attributed purchases and revenue) from Meta Ads, only after you connect it — read-only, to include ad performance in your briefings and answers. We never read or store audience or targeting data, and never write to your ad account.
  • Compliance signals are derived from the store data above (revenue per destination country, presence of shop policies) — to warn you about regulatory thresholds such as EU OSS VAT and packaging registration duties. Signals, not legal advice.
  • Your contact details (email, optional WhatsApp number, business context you provide) — to deliver briefings and answer your questions.
  • Email engagement (delivery, opens, clicks on our own messages) — to measure whether briefings are useful.

AI processing

Briefings and answers are generated with large language models (Anthropic). Only the aggregated business metrics needed for a given report are shared with the model; we log the exact inputs of every message so its numbers are traceable. We do not permit our AI providers to train on your data.

Where your data lives

Data is stored in the European Union (database hosting in the EU; email via Resend’s EU region). Sub-processors: Railway (backend hosting), Vercel & Neon (website and waitlist, EU region), Resend (email), Anthropic (AI processing), Meta (only if you enable WhatsApp delivery or connect Meta Ads), Google (only if you connect GA4), Shopify (source platform).

Retention & deletion

Uninstalling the Shopify app stops all syncing immediately. We delete your store’s data within 30 days of uninstall, and sooner on request.

Your rights

Under the GDPR you can request access, correction, export or deletion of your data at any time via privacy@getstoreline.com. You can also complain to the Dutch DPA (Autoriteit Persoonsgegevens).